How To: Crowdsource Your Blog

Source

You've started a business, and you're really excited.  Like any fresh entrepreneur, you dive right in.  For the first few months, you're updating your website on a regular basis.  You've learned that it's important for you to blog to keep your content updated, and you're just overflowing with ideas.  

Then, right around month three or four, you start to slow down.  Blogging starts to take a backseat to all of the other work you have to do.  Not only are you busy, but you're starting to run out of blog topics and you find yourself writing the same things over and over again.  Your blog did its job, because now you have more customers than you know what to do with.  You don't mean to...but you start slacking on your blogging, just a little bit.  You get that annoying nagging voice in your mind telling you that you need to start blogging again or your business is going to suffer.  

What's really has to be on a business owner's to do? 

Luckily, there are many options for you.  In your situation, knowing how to crowdsource will help you tremendously.  Rather than just outsourcing, crowdsourcing opens up many more possibilities for you.  If you were to hire an individual blogger, you'd find yourself in the same type of predicament in a few months' time.  One person can only come up with so many ideas, and then they run out.  

Crowdsourcing allows you to tap the minds of hundreds of bloggers for your blog.  There are many great sites out there that offer crowdsourcing blog services.  Sites like BlogMutt or Media Room VIP don't cost very much, and you get high-quality, relevant content for your blog each and every week.  You'll have as much content as you want, and your blog will stay updated and fresh.

Crowdsourcing for your blog will free you up to focus on other areas of your business that need your attention more. You'll be thrilled to have that important item checked off your to-do list, and you'll reap the benefits without having to put in the effort.

For more great start-up advice for your business, contact us today!

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Join our first "Global Crowd Network" for Lean Startup funding! Connect with facebook on www.ufostart.com and calculate your Startup Value. Interested in how you can leverage the power of the crowd for your startup? Like us on facebook and follow us on twitter!

UFOstart Live Community Chat 25-02-'13

Send in your questions about UFOstart either on Facebook or by tweeting to #ufostart. We will answer them in our Live Community Chat on Monday, 02-25-'13. Watch the Hangout on Air live on this blog at 9am PST/ 6pm CET or watch the youtube video afterwards to hear the answers to your questions!

How To: Crowdsource Ideas

Source: NPR

Tools for crowdsourcing ideas are all around us. From the comment box at the dry cleaner to the family dinner table brainstorm session, crowdsourcing isn’t a new idea. If you are looking for great ideas, you may be thinking of crowdsourcing but you aren’t sure how to start, how to identify great ideas or how to review them. 






Idea Bounty, GenCrowd or DiscoveryCast are great crowdsourcing tools for all of the above topics. They can help you with sparking ideas, getting feedback from professionals in the industry, or solving problems for areas where your idea might be lacking. You can tap into the creativity of the crowd to refine your current idea or to come up with a completely new one. These services offer a much farther reach than that comment box at the dry cleaner!

Many don't have issues with finding ideas, but rather with evaluating them. How do you, after crowdsourcing or brainstorming, identify whether the idea will really work? According to this 2011 research:

“Idea quality is a complex construct consisting of four distinct dimensions: novelty, feasibility, relevance and elaboration.”

These are four concepts to keep in mind when deciding if an idea is good or not. Is it novel: does it solve a problem in a new or interesting way? Is it feasible: can this idea be implemented practically? Is it relevant or useful: does it make money or create another benefit? Is the idea fully elaborated: is it complete and understandable?

A lot of ideas do not fulfill all four of these concepts. You will eventually realize - sooner or later- whether that is the case. By outlining your potential business operations, financial plan or drafting a first pitch, you can determine which of these concepts you have to work on. In that case, GenCrowd offers a way to crowdsource solutions to problems that might arise. Creative contributors will give you their feedback on the issue and might come up with an innovative approach to your topic.

Ideas are out there, and crowdsourcing services offer a great way to find, refine and prove them. If you've found an idea you would like to pursue, or would like to join a startup with a great idea, check out our first "Global Crowd Network" for Lean Startup funding! Connect with facebook on www.ufostart.com and calculate your Startup Value. Interested in how you can leverage the power of the crowd for your startup? Like us on facebook and follow us on twitter!

-bmt

UFOstart Live Video Chat 02-18

Learn more about the UFOstart Enabler Round by watching our Live Video Chat. Questions were tweeted to #ufostart and included the following:

1. Why can't I upload xing contacts? Due to their API functionality we currently do not support xing contacts. We will add more APIs in the future and will try to cover the most commonly demanded social networks! 
2. Why is there no mobile app available? You can view any UFOstart project on your mobile phone using facebook (currently fixing some bugs). We are not planning a separate app at the moment. 
3. Does the Startup Value have an influence on my chance of getting the job? That depends on the founder, its an estimate of how much initiative you are willing to take for a venture (capital, contacts, assets). Its an indicator - it might be more relevant in the future. 
4. How can you assure that project information is trustful for investors and experts? The first barrier is convincing 20% of your own network before launching the project to the public. It's one of the reasons why we chose Facebook, people will try to uphold their digital identity and do not want their actions to negatively affect on their FB profile. 

Live Video Chat 02/18/13:

 

Thank you to everyone who contributed by tweeting questions. Stay tuned for future Hangouts on Air!

UFOstart Enabler Round

UFOstart is now on UFOstart!

In order to test our platform, and to eat our own dog food, we are launching the “UFOstart Enabler Round”. We want to introduce you to the product we are building and the concept we envision. And what better way to do that than explaining UFOstart through a UFOstart round?

Over the past two years we have developed a viable prototype and successfully conducted closed beta market tests. The main objective of this 30 day round is to establish market and public readiness for our official launch.  We want to lead by example and improve what we’ve built so far - with a focus on UX for round setup and management. This mission requires an excellent operative framework to guarantee for a smooth take off!

Since we believe in the power of the crowd, you are invited to be part of our extraterrestrial team. There are key positions to be filled and needs to be covered! Applications are now open, with tasks ranging from full time Co-Founders or project based SEO strategists to freelance developers.

Stay tuned for UFOstart’s product development and the series of rounds that are yet to come. Once we are finished with the groundwork, the “Public Test Round” will take UFOstart to new heights. Please use our forum for any questions, problems or feedback and be part of our product development by voting on new features here!

The UFO is preparing to take off - jump on board and get ready to launch!

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Join our first "Global Crowd Network" for Lean Startup funding! Connect with facebook on www.ufostart.com and calculate your Startup Value. Interested in how you can leverage the power of the crowd for your startup? Like us on facebook and follow us on twitter!

YourSports on UFOstart!

UFOstart is pleased to announce a new round by YourSports on the platform! This round is aimed at growing YourSports' community and acquiring talent and investors to prepare for its public launch.

YourSports is a social network for sports fans. It's like Facebook for sports -a place to get the top sports news and commentary about your favorite athletes and teams all in a single place on the web. Its vision is to connect the world of sports online--down to the local neigborhood level. Once connected, YourSports can become the best sports marketing platform on the planet. This techcrunch article gives a great overview of the startup's mission and potential.

For go to market, YourSports will launch through the Twitter follower networks of several senior writers at ESPN. These top writers in sports (Twitter follower community of 350k) will be creating content on the YourSports network and will be cross-posting into FB and Twitter. Yoursports will launch V1 of the social platform and will make over 25,000 teams, athletes, publishers, and companies in sports natively "social". Want to be part of this new sports experience? Click here for immediate access to YourSports.

The objectives of this UFOstart round include growing the beta audience to 50,000 users and raising a new round of financing. Contribute to the round if you are looking to join a design-first engineering team, to invest and to be part of an industry-revolutionizing project!

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Join our first "Global Crowd Network" for Lean Startup funding! Connect with facebook on www.ufostart.com and calculate your Startup Value. Interested in how you can leverage the power of the crowd for your startup? Like us on facebook and follow us on twitter!

College vs. Life's Lessons

It has long been thought that a four year degree, and an added masters, is a guarantee for a high salary job. However, that theory is based on the assumption that college teaches you relevant and essential knowledge for your professional pursuit. With more students turning towards business studies, we must ask ourselves whether those four years really teach you how business is done. It may seem anti-intellectual or counter-intuitive to turn someone away from college, but there certainly is grounding in this idea – especially for young people who are already showing signs of being enterprising and entrepreneurial. 

A study by the Bureau of Labor Statistics has shown that about 48 percent of employed U.S. college graduates are in jobs that require less than a four-year college education and five million college graduates are in jobs that the BLS says requrie less than a high-school education. With the average student loan debt approaching $27,000, you ought to think about the opportunity cost of spending 4 additional years in school: practically any investment will yield significantly larger returns than your increased salary when allowed to earn interest for 50 years. Your opportunity cost essentially is pursuing your own idea and being your own boss, something that means more than an interest rate to many.  

Since money is not everything, and with many pursuing a college education for their intellectual development, it boils down to comparing the skills you learn in college to those  you can acquire in a start-up. Thomas Hessler says that "most colleges are focused on theory and not on action and execution. The best way to learn about that is by living the start up life". Hands on experience, whether it's managing your product development or pitching for funding, teaches you the real competencies needed for the business world out there. And if you ever do need theoretical knowledge about the transcendental logarithmic production function, there will be a search engine within reach. 
 
The idea of encouraging young, talented people to choose entrepreneurship instead of college has gained support from high-places. For example, the “20 Under 20 Program,” sponsored by PayPal co-founder Peter Thiel, provides a $100,000 grant to twenty enterprising young people who have a realistic chance at creating and developing a revolutionary idea in lieu of attending college. This fellowship is highly competitive, but serves as an example for the endless opportunities for bright young entrepreneurs. 

Essentially, it all depends on your personality and the work space you imagine yourself in. If you're a free spirit that is ready to take on the world, you should know that crowdsourcing and crowdfunding can help you succeed - your age doesn't matter. You should not turn to college only to conform with societal standards. If you have a good idea and are dedicated to work for it, we at UFOstart can help by connecting you with experts, customers and investors! 

Join our first "Global Crowd Network" for Lean Startup funding! Connect with facebook on www.ufostart.com and calculate your Startup Value. Interested in how you can leverage the power of the crowd for your startup? Like us on facebook and follow us on twitter!

Three men make a tiger

There's no such thing as 'a' startup founder. Even if you're 11 years old and launching your first lemonade stand, you will feel the intense gaze of your mom's eyeballs beaming all the way from the living room window out to your tablecloth-covered booth on the sidewalk. Like it or not, she is an integral part of your team.

Here at UFOstart, we not only respect the importance of Co-Founders and the dynamics of a successful team, we live it every day. We also get to see other great examples in action, both when people get it right — and when they don't. So, here are a few insights to mull over if you're in startup mode.

Design it before you live in it. What does successful teamwork look like — and produce — in the context of your company? Do you have functional clarity about (first) what needs to be done and (second) which cofounder will do that. In other words, if cofounders serve as the engine of a startup business, which specific cofounder will be the pistons, the fuel, and the sparkplugs, respectively? Figure that out in advance to the extent possible and either write it down or draw a picture or whatever works to see your 'cofoundership' objectively.

Similarly, work 'on' it before you work 'in' it. (If that sounds like something out of Michael Gerber's E-Myth Revisited book, good — go read it.) Once you get the functional clarity about what must be done and who must do it, be clear about the pluses and minuses of your cofounding team from an interpersonal relationship perspective. A 'team of rivals' might have worked for Abraham Lincoln, but we don't recommend it for businesses. Rather than 'Can we work together?' a better question to pose is 'What would working together feel and look like?' Test yourselves with team exercises — a charity project, an Outward Bound-style trek, or at least some rounds of golf. Then ask others to observe you, as individuals and as a team, and get their feedback.

Develop and follow objective criteria. Benchmark your cofoundership. Got the right talents in place? Check. Got the right skills, knowledge and experience in place? Check. Have you proven to one another's satisfaction that you respect the creative and functional tension that must — although it's sometimes stressful — exist in order for the business to run like it needs to? Better to face issues early in your startup phase rather than blind yourself to speedbumps ahead that could disrupt or derail your whole business.

The three Founders of Zanox and Globumbus (UFOstart), Thomas Hessler, Jens Hewald and Heiko Rauch, believe that 3 is the optimal founding size:

• For any small business, there are three vital positions within the executive team: creating the value (product manager), selling the value (sales/marketing) and providing the framework around it (Finance, Legal, HR operations). These are all equally as important and should be staffed with three core team members - ones that will work relentlessly for their project.  
• With a three-member team there won't be a standoff in any voting situation. You will have to convince two other people of your idea, which makes accepting defeat much easier and less personal than when facing a duel.  
• Three men make a tiger, according to an ancient Chinese proverb. Simply put, three Co-Founders leaves you with six hands. That means more execution power, skills, intelligence... more man-power to get things done and to convince people of your idea. 

In our next product update, you will have the opportunity to add Founders to your project (currently named administrators). These will all have administrator status, which makes managing your round much more efficient. Any other features you'd like to see added to our platform? Vote here!

-bmt

Join our first "Global Crowd Network" for Lean Startup funding! Connect with facebook on www.ufostart.com and calculate your Startup Value. Interested in how you can leverage the power of the crowd for your startup? Like us on facebook and follow us on twitter!

Get the Crowd to Play

The liason of crowdsourcing and gamification is extremely powerful and a terrific way to motivate your community through incentives.  

Gamification is a very simple concept; as the name implies, it's making a game out of something that isn't normally played as one.  Odds are you are already familiar with the concept; if you ever received a gold star for a job well done in elementary school, you've experienced gamification.  

And this simple concept is taking the business world by storm.  In an article in the New York Times, they discussed the power of gamification, and even gamified the article itself.  The reader would get badges (e.g. one for reading all the way through the article) and although the badges offered no other reward than having them, and transferred to no other section of the paper, readers were posting comments saying "I'm commenting just to get the badge.". 

But groups aren't only adding gaming elements to their crowdsourcing; some are making games to perform the crowdsourcing itself.  California-based Institute for the Future launched a crowdsourcing game to discuss the future of community hospitals. Their goal is to tap into collective multidisciplinary expertise to encourage and steer change - and making a game out of they easily generated 4500 ideas within their 24-hour competition time-period.

Meanwhile, the University of Washington has "Foldit," a game where players to find stable protein structures.  Amazingly, advances in cures have been discovered thanks to use of the crowd's insight and expertise. And then there's NASA; having launched "Clouds," a game where players identify types of space clouds, NASA now has nearly 250,000 of those stellar objects identified thus far. The lesson here, it appears, is that crowdsourcing becomes a lot easier when the "crowd" gets to play. 

The most powerful gamification feature on UFOstart is the startup value - a badge that measures your individual value to any startup. The more contacts, investment interest and skills you add to your profile, the higher will your startup value and your rank within the community be. Also, every project round runs against the Deal Clock. This gamification allows your project to be measured against time, which will enable you to pivot, integrate feedback and develop as a lean startup. 

We will be adding a review and badge system for people who have completed jobs or who have contributed to needs. Another feature will be a virtual currency (points) for activity on UFOstart - this way track records will be created and active participants rewarded. If you would like to add your voice to the gamification of UFOstart or our general product development, please visit our feature voting site!

-bmt

Join our first "Global Crowd Network" for Lean Startup funding! Connect with facebook on www.ufostart.com and calculate your Startup Value. Interested in how you can leverage the power of the crowd for your startup? Like us on facebook and follow us on twitter!

Add your voice to our product development!

To improve the quality of our product, we would like to know what features YOU think we should add to our platform. You are the expert of our user experience and we would like to give you a voice in our product development! We have added a voting system to our GetSatisfaction community that lets you rank our lineup of ideas. Feel free to add any additional ideas or feedback for voting!

Let us know which features we should give priority by clicking on the stars here! 

Join our first "Global Crowd Network" for Lean Startup funding! Connect with facebook on www.ufostart.com and calculate your Startup Value. Interested in how you can leverage the power of the crowd for your startup? Like us on facebook and follow us on twitter!